Healthy Habits Are Reshaping Consumer Markets

health and wellness

At Grantchester, we’re seeing powerful signals that health and wellness are no longer niche priorities—they’re becoming core values, especially among younger generations. Bank of America reports a clear trend: Gen Z and millennials are shifting their spending toward movement, self-care, and fun, fueling demand for gyms, wellness services, and activities like pickleball. In February alone,…

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