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Behind the higher education donor giving crash

What is really behind the higher education donor-giving crash?

The great donor-giving crash, like all recent bubbles that have burst, is complicated. While it was exacerbated by the pandemic, the root causes go back to decisions made years ago. Here are three factors that I believe contributed to the crash.

The giving rate across higher education nationally is less than 8 percent for alumni less than 20 years out. Yet our research on young alumni giving shows that 81 percent of those same alumni prospects give to some charity every year. Institutions are converting to philanthropy with alumni at less than a one in ten rate.

Read the full details at The higher education donor crash of 2023

 

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